We use essential cookies and third-party cookies for content.

Pallade Veneta - BMW unveils car that can change color

BMW unveils car that can change color

BOULEVARD 05.01.2023
BMW unveils car that can change color
BMW unveils car that can change color / Photo: Patrick T. Fallon - AFP

BMW unveiled Wednesday the prototype of a car that can change color and showcases digital features like projecting driving data across the inside of the windshield.

Change text size:

This car, called i Vision Dee, was presented at the Consumer Electronics Show in Las Vegas at an event attended by "Terminator" actor and former California governor Arnold Schwarzenegger.

BMW unveiled last year at this same show a car that could change hue but only from white to black and gray in between.

But the body of the new car can change in a rainbow of colors, in one solid hue or in stripes or checks.

BMW i Vision Dee is just an idea for now but it is supposed to shape the design of future cars from the luxury manufacturer.

For example, having driving data such as speed or direction flash on the windshield is scheduled to be an option as of 2025.

BMW has also raised the possibility of projecting augmented reality images on the windshield and turn it into a full-fledged screen with technology that mixes "real and virtual worlds."

The idea is to use software to create "the ultimate companion" offering a personalized driving experience, said BMW chief Oliver Zipse. The name Dee is an acronym for digital emotional experience.

Schwarzenegger joked about a prototype brimming with all this new technology.

"I was a little concerned because in most of my movies the machine was the enemy. Now they are the allies," he said.

F.Abruzzese--PV

Featured

Michigan Pizza Driver Halts $785K GoFundme After Viral Prank

Walt Zerod, a Michigan father of four who became the center of a viral online controversy, has paused a crowdfunding campaign that raised nearly $785,000. The Red Baron delivery driver announced on Thursday that he is closing the page to focus on his family during the holiday season.

Kate McClymont Testifies at Alan Jones Trial Over Reporting Methods

Investigative journalist Kate McClymont took the stand in the thirteenth week of the trial against former radio personality Alan Jones, facing rigorous cross-examination over her reporting methodology. Her testimony focused on text message exchanges with police and the verification process that led to the legal proceedings.

Chervon Names Doug Palmer Vice President of Finance - Canada

TORONTO, ON / ACCESS Newswire / November 5, 2026 / Effective November 9, 2026, Chervon names Doug Palmer Vice President of Finance - Canada, reporting to Neil Harrison, Vice President and Managing Director of Chervon Canada. He will also have a dotted-line reporting relationship to Ryan Wang, Chief Financial Officer, Chervon NA.

Polaris Renewable Energy Announces Q3 2026 Results

TORONTO, ON / ACCESS Newswire / November 5, 2026 / Polaris Renewable Energy Inc. (TSX:PIF) ("Polaris Renewable Energy" or the "Company"), is pleased to report its financial and operating results for the three and nine months ended September 30, 2026. This earnings release should be read in conjunction with the Company's consolidated financial statements and management's discussion and analysis, which are available on the Company's website at www.PolarisREI.com and have been posted on SEDAR+ at www.sedarplus.ca. The dollar figures below are denominated in US Dollars unless noted otherwise.

Change text size: